Canon Europe, world leader in imaging solutions and Imaging Partner of the British Fashion Council, is participating in 12 exciting initiatives underway as part of its official sponsorship of London Fashion Week and London Fashion Weekend.
Aimed at celebrating the Power of Image and sharing Canon’s imaging expertise with the fashion industry, the projects include collaboration with outstanding photographers, designers and bloggers.
Highlights of the Canon initiatives are captured in behind-the-scene insights revealed in a series of Canon video interviews by seasoned fashion blogger Andy Torres from StyleScrapbook.com.
Leading professional photographer Clive Booth also explains what it means to be a fashion photographer and the creation story behind British designer Henry Holland’s look book; the iconic image portfolio that defines a designer’s collection.
Canon Europe also worked with three other designers – David Koma, Michael van der Ham and Holly Fulton – to create their own images and look books, which have also been published on Canon printers, allowing designers to start using them immediately after the event.
New collection look books are also used at other European Fashion Weeks by the designers in marketing their collections.
As Official Imaging Partner for the British Fashion Council and Official Sponsor of London Fashion Week for eight years, Canon has offered support to photographers throughout the week via its Canon Professional Services (CPS) photographers’ centre with a team of technicians handing questions, and providing camera repair services and loan facilities.
Canon has also been providing a free bus for all accredited photographers to travel between London Fashion Week venues.
As the Digital Showcasing Partner, Canon Europe has also screened fashion show content for visitors in the Canon Cinema and the Canon Screening Room in Somerset House.
Further initiatives are planned for London Fashion Weekend, during which the Canon Studio will allow visitors to take part in a personalised photo shoot, while working with Elizabeth Arden to provide a truly memorable makeover experience.
Canon will also provide a range of photography opportunities and experiences to student photographers and the 2012 winners of the Canon Professional Services’ ‘Best Shot’ competition.
London Fashion Week (15-19 February) is the biggest event on the British fashion calendar, with over 5,000 visitors at this year’s event.
It is followed by London Fashion Weekend (21-24 February) London’s largest and most exclusive designer shopping event open to the public biannually.
Henry Holland, British Designer:
“The thing that really lives on from my 8 minute runway collection is imagery. I’m really excited about how fashion is embracing new imaging technologies and Canon has been amazing in creating imagery for my designs this season.”
Clive Booth, film maker, professional photographer and Canon Explorer:
“I feel very fortunate to work with Canon. I don’t know another brand that can capture both still and moving image to the incredibly high standard that Canon can. I am grateful to have their continued support as I explore new possibilities in photography and film.”
James Leipnik, Chief of Communication, Canon Europe, Middle East and Africa:
“Image plays a powerful role in the fashion industry and we’re proud to be working with talented people such as Andy Torres, Clive Booth and Henry Holland to support the creation of striking and powerful images from London Fashion Week. Our role as Official Sponsor enables us to provide practical help to designers and photographers - from capturing images to the production of look books – it’s an ideal opportunity to share our passion for the power of image with everyone involved in fashion.”
Canon Europe is the regional sales and marketing operation for Canon Inc., represented in 116 countries and employing 16,000 people across Europe, the Middle East and Africa (EMEA).
Founded in 1937 with the specific goal of making the best quality camera available to customers, Canon’s tireless passion for the Power of Image has since extended its technology into many other markets and has established it as a world leader in both consumer and business imaging solutions. Its solutions comprise products, ranging from digital compact and SLR cameras, through broadcast lenses and portable X-ray machines, to multi-function and production printers, all supported by a range of value added services.
Canon invests heavily in R&D to deliver the richest and most innovative products and services to satisfy customers’ creative needs. From amateur photographers to professional print companies, Canon enables each customer to realise their own passion for image.
Canon’s corporate philosophy is Kyosei – ‘living and working together for the common good’. In EMEA, Canon Europe pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. Canon has achieved global certification to ISO 14001, demonstrating a world-class environmental management standard.
Further information about Canon Europe is available at: www.canon-europe.com