Social Media News Release

Core Facts

• Canon launches its most advanced digital still compact camera to date – the PowerShot G1 X

• The PowerShot G1 X is perfect for professional photographers looking for DSLR-levels of image quality and control in a compact, portable body

• New flagship compact combines a large 14.3 MP Canon CMOS sensor based on EOS technology with powerful DIGIC 5 processing and enhanced maximum ISO of 12800

• Exceptional 28mm wide-angle 4x optical zoom lens with 4-stop Image Stabilizer with Intelligent IS delivers crisp, vivid shots every time

• Full Manual Control, 14-bit RAW shooting and DPP compatibility offers professionals and advanced amateur photographers expert control

• 7.5 cm (3.0”) vari-angle LCD and optical viewfinder offer versatile shooting in almost any situation

• Record Full HD (1080p) movies with stereo sound and 4x optical zoom

London, UK, 9th January 2012 – Canon today introduces the PowerShot G1 X – a revolutionary new compact camera with a large CMOS sensor, designed to produce DSLR levels of image quality and control in a highly portable metal body. Created for professional and serious photographers, the PowerShot G1 X creates a prestigious new category at the top of Canon’s legendary G-series line-up, and redefines the performance achievable from a compact camera.

A high-quality camera in its own right or the perfect complement to a professional DSLR, the PowerShot G1 X combines EOS sensor technology with DIGIC 5 processing power, a new precision Canon lens and extensive manual control – creating the finest compact camera Canon has ever produced. Designed to be highly portable, the PowerShot G1 X features a zoom lens which retracts into a discreet, robust metal body, providing photographers with an unimposing camera that delivers high quality images and superior handling.

Professional levels of image quality
Incorporating Canon-developed technologies and expertise trusted by professionals worldwide, the PowerShot G1 X offers a level of image quality previously only possible with a Canon DSLR. It’s Canon’s first compact camera to feature a large, 4:3 aspect, 14.3 Megapixel CMOS sensor measuring 18.7mm x 14mm – similar in height to the APS-C sensors used within EOS DSLR models. Featuring the same pixel size and structure as the EOS 600D, and a surface area approximately 6.3 times larger than the sensor in the acclaimed PowerShot G12, it provides DSLR image quality in a body small enough to carry anywhere.

The increased sensor size allows photographers to have greater control over the depth of field, with more potential to creatively and artistically isolate a subject from its background. Improved dynamic range enables users to accurately capture shadows and highlights within the same frame, while the 14.3 Megapixel resolution allows for the output of large-sized prints, or permits images to be cropped for more powerful compositions.

The PowerShot G1 X also features a range of benefits that result from the advanced CMOS sensor technology developed within Canon’s EOS range. On-chip noise reduction ensures images are clear, even at high ISO speeds, while a 4-channel read-out provides high speed image capture – ensuring fast, responsive performance in all conditions.

Combining the large sensor with the DIGIC 5 image processor, the HS System in the PowerShot G1 X sets new standards for low-light performance, with a maximum full-resolution ISO range of 100 to 12800 – a level never before seen in a Canon compact. Photographers can shoot using the ambient light in even the darkest of conditions, capturing natural shots with incredible detail and low noise – providing a powerful basis for low-light photography.

Precision lens technology
Developed using the same design, manufacturing and quality processes as the world-renowned Canon EF lens range, the lens in the PowerShot G1 X is built to achieve professional levels of image quality. Utilising Ultra high refractive index Aspherical (UA) elements and precision glass moulding technology, the lens achieves both a compact size and pin-sharp clarity for the most discerning of photographers. The lens retracts compactly into the camera body while offering a flexible 4x optical zoom range of 28mm – 112mm, giving photographers the option to use the zoom creatively and change the framing and perspective of their shot. A 6-blade aperture also combines with the large-sized sensor to produce beautiful background blur.

To help ensure optimum image quality and Full HD movie clarity, the lens features a 4-stop optical Image Stabilizer (IS), allowing photographers to shoot in darker conditions and use shutter speeds up to four stops slower than would be possible without IS. The optical Image Stabilizer is supported by Intelligent IS which analyses the focal length, focal distance and type of camera movement and applies the most appropriate Image Stabilizer mode[1]. For example, when a panning motion is detected, Panning IS is activated and stabilises in only one direction for more artistic capture of movement across the frame. Hybrid IS technology is also included to capture macro subjects without the blur associated with shift camera shake.

The lens also includes an in-built 3-stop Neutral Density (ND) Filter, permitting the use of wider apertures in bright light to achieve a shallower depth of field, or to use slower shutter speeds to intentionally blur motion.

Extensive control
Following on from the control historically offered by the PowerShot G-series, the PowerShot G1 X offers Full Manual Control with shooting mode and exposure compensation dials for quick and intuitive access to a range of settings. For maximum control over the final image, the PowerShot G1 X fits seamlessly into the EOS photographer’s workflow, supporting 14-bit RAW capture for smooth gradations and natural colours which can be fine-tuned using the supplied Digital Photo Professional (DPP) software.

Giving photographers the option to capture split-second action, the PowerShot G1 X features High-speed Burst HQ, capturing bursts of six full-resolution shots at 4.5fps to freeze fast-moving action. Alternatively, users can shoot continuously at 1.9fps right up to card capacity in JPEG format – ensuring longer sequences of action are captured.

High quality, Full HD movies
The PowerShot G1 X supports Full HD (1080p) movie capture instantly at 24fps, via a dedicated movie button. Taking advantage of the camera’s large CMOS sensor, users can experience high quality movies, even in low light conditions, with the shallow depth of field associated with a larger sensor. Additionally, the 4x optical zoom can be used whilst filming, offering versatility, while stereo sound is also captured.

Professional handling
With its robust, stainless steel chassis and compact design, the PowerShot G1 X offers professional-quality handling. A large vari-angle, 7.5cm (3.0”) PureColor II VA LCD screen allows photographers to shoot from virtually any angle or position, to get the composition they desire. The bright, high-resolution, 920k dot LCD provides a sharp, detailed platform for image framing and review, while an optical viewfinder (OVF) with dioptre adjuster gives photographers the option to shoot according to their individual style. A newly-integrated manual pop-up flash provides the option to add additional light to a scene, and, using the hotshoe, external Canon Speedlite flashes can also be used.

Advanced shooting modes
A range of advanced shooting modes are provided to assist photographers in capturing challenging scenes and situations. When shooting in very dark conditions without a tripod for example, Handheld Night Scene captures a high-speed sequence of shots, combining the data to produce one well-exposed image with minimal blur. Additionally, High Dynamic Range (HDR) mode captures scenes with a particularly high range of bright and dark tones, taking multiple exposures and combining them to deliver rich detail in shadows and highlights.

Expanded potential through accessories
Ideal for Canon EOS DSLR users, the PowerShot G1 X is compatible with a range of EOS System accessories, allowing photographers to instantly expand the potential of the camera. Canon’s EX Speedlite flash units can be used for creative lighting, while the WP-DC44 waterproof case provides protection to a depth of 40m – ideal for shooting in heavy rain or taking shots underwater – with full access to all controls. 

An optional lens Filter Adapter, FA-DC58C, also enables photographers to use a range of filters, such as a circular polariser to enhance blue skies or remove reflections. For more even lighting when shooting macro subjects, a Macro Ring Lite adapter (MLA-DC1) allows Canon’s Macro Ring Lite or Twin Lite flash units from the EOS System to be used.

Offering truly advanced levels of professional control alongside unprecedented image quality, the PowerShot G1 X is the ideal camera for professional and serious photographers who demand DSLR flexibility and quality from a compact camera.

PowerShot G1 X – key features:

• Large 14.3 MP CMOS, DIGIC 5, HS System

• Compact 4x zoom; Intelligent IS

• 7.5 cm (3.0”) vari-angle LCD; OVF

• Full Manual, RAW, DPP

• Full HD, HDMI

• High-speed Burst HQ

• Smart Auto

• Extensive accessories

• HDR mode and ND filter

• Optional 40m waterproof case

For more information on the PowerShot G1 X visit the product page here.

- ENDS -

Media enquiries, please contact:
Katie Robertson
Canon Europe
t:+44 (0)208 588 8220
e: Katie.Robertson@canon-europe.com

About Canon Europe
Canon Europe is the regional sales and marketing operation for Canon Inc., represented in 116 countries and employing over 11,000 people across Europe, the Middle East and Africa (EMEA).

Founded in 1937 with the specific goal of making the best quality camera available to customers, Canon’s tireless passion for the Power of Image has since extended its technology into many other markets and has established it as a world leader in both consumer and business imaging solutions. Its solutions comprise products, ranging from digital compact and SLR cameras, through broadcast lenses and portable X-ray machines, to multi-function and production printers, all supported by a range of value added services.

Canon invests heavily in R&D to deliver the richest and most innovative products and services to satisfy customers’ creative needs. From amateur photographers to professional print companies, Canon enables each customer to realise their own passion for image.

Canon believes that considering the interests of society and the environment is an integral part of good business practice. This is embodied in its corporate philosophy Kyosei - ‘To live and work together for the common good’.
 
Further information about Canon Europe is available at:
www.canon-europe.com

[1] Seven possible settings: Normal IS, Macro IS, Panning IS, Powered IS (in Movie mode only), Dynamic IS, Dynamic and Macro IS and Tripod Mode