Social Media News Release

Core Facts

• Canon launches its first ever compact system camera – the EOS M

• The EOS M offers users DSLR-quality imaging, the ability to shoot Full HD movies and a range of unique creative features in a stylish, compact and easy-to-use model

• Available in a choice of sleek black, glossy white, stylish silver or bold red colours, the EOS M is designed for people to share their everyday passions and adventures through photography

• Two new EF-M lenses launch alongside the EOS M - the EF-M 22mm f/2 STM pancake lens and the EF-M 18-55mm f/3.5-5.6 IS STM standard zoom

• The new Mount Adapter EF-EOS M allows people to utilise Canon’s extensive range of EF lenses for even more creative freedom

• A new Speedlite 90EX flash unit will boxed with every EOS M and is ideal for everyday use

London, UK, 23 July 2012 – Canon today expands its award-winning EOS range with the launch of the new EOS M. The company’s first ever compact system camera (CSC), the EOS M is designed for those who use photography to share their everyday passions – from food, to fashion and culture, music and art. Offering DSLR-quality imaging, creative features and Full HD movie creation in a compact and easy-to-use model, the EOS M is the perfect, take-anywhere partner for a new breed of enthusiasts who chronicle their lives through images, without necessarily considering themselves to be ‘photographers’.

The EOS M is available in sleek black, glossy white, stylish silver or bold red colours, and condenses Canon’s renowned EOS imaging heritage into a stylish, compact design. The model launches alongside two new lenses, the EF-M 22mm f/2 STM pancake and the EF-M 18-55mm f/3.5-5.6 IS STM standard zoom, as well as a new compact EX Speedlite – the Speedlite 90EX – providing everything you need to capture stunning images every day. For those who want to push their images even further, the EOS M can also utilise Canon’s extensive range of EF lenses with the new Mount Adapter EF-EOS M, for even more creative freedom.

The quality of a Canon DSLR
Print your favourite moments in poster-size or crop your image for maximum impact –whether shooting the atmosphere of your favourite club or the intricate stitching of the latest must-have handbag – thanks to the EOS M’s high-resolution, 18 megapixel APS-C hybrid CMOS sensor. The large sensor also allows you to artistically blur the background for beautiful portraits, or for close-ups with impact.

With the inclusion of Canon’s DIGIC 5 processor, colours ‘pop’ and skin tones are beautifully natural, whilst a super-fast shutter allows you to capture split-second action. The atmosphere of evening shoots and challenging night-time scenes are also easily recorded in stunning detail thanks to the EOS M’s sensitive native ISO range of 100-12,800 (extendable to 25,600).

For pin-sharp shots and professional-looking footage, this new design features a Hybrid AF System that supports super-fast, accurate AF when shooting stills and movies – allowing you to record any moment with confidence. 

Shoot what you see and easily express your creative vision
Every aspect of the EOS M has been designed to make it simple to capture beautiful, creative, high-quality images. From the very first swipe across the bright, high-resolution, 7.7cm (3.0”), Clear View LCD II Touch screen, the EOS M gives you as much or as little control over your photos as desired. Simply select different shooting modes and settings via the on-screen icons, or let Scene Intelligent Auto adjust the camera settings according to the subject and shooting conditions, leaving you free to focus on composition and selecting the perfect moment to hit the shutter release button.

EOS M users can shoot with the confidence that comes from having the world's most comprehensive photographic system behind them. Whether you want to capture every detail of a close-up or zoom in to frame a subject in the far distance, any one of Canon’s extensive range of EF lenses can be connected via the new Mount Adapter EF-EOS M for photographic flexibility.

With one of Canon’s Speedlite flash units, you can also explore creative lighting techniques to add an extra level of interest to your shots. Alternatively, create unique images with a range of Creative Filters like Toy Camera effect, Grainy B&W or even a filter that mimics the distortion of a fish-eye lens. The filters can be applied before the shot is captured, with the result previewed in Live View, allowing you to experiment with different effects before selecting the perfect treatment for your final image.

Turn film-maker with EOS Movie and Video Snapshot
When a moment calls for more than a still image, the EOS M lets you switch easily to Full HD video with stereo sound for superb results. Video Snapshot mode also helps family and friends avoid long home movie viewing sessions, guiding you to create exciting movies in-camera, with a professionally edited feel.

Extending the EOS System with dedicated accessories
In addition to compatibility with Canon’s existing EF lenses[1], accessories and Speedlites, the EOS M launches with its own bespoke range of compact accessories. Two new EF-M lenses offer portability and high performance when using the new model – the EF-M 18-55mm f/3.5-5.6 IS STM standard zoom and the EF-M 22mm f/2 STM pancake lens. Both feature new Stepper Motor technology for exceptionally smooth AF performance, as well as precision Canon optics, while their compact designs offer the perfect form-factor to complement the camera’s pocket-sized body.

Additionally, the EOS M will ship with the new Speedlite 90EX flash unit as standard. Lightweight and highly-compact, it offers a maximum guide number of nine and supports wide-angle lenses, making it an ideal general-purpose flash for everyday use. A wireless master function also allows the control of multiple flash guns wirelessly, allowing more advanced users to experiment with a range of creative lighting effects.

EOS M – key features

• The quality of a digital SLR in a compact body

• Scene Intelligent Auto

• Be versatile with interchangeable lenses

• Create out-of-focus backgrounds for high impact

• Easy-to-use touch-screen

• Atmospheric photos in low light

• Full-HD video with Video Snapshot Mode 

[1] Via Mount Adaptor EF-EOS M 

- ENDS -

Media enquiries, please contact:
Katie Robertson
Canon Europe
t:+44 (0)208 588 8220
e: Katie.Robertson@canon-europe.com

About Canon Europe
Canon Europe is the regional sales and marketing operation for Canon Inc., represented in 116 countries and employing over 11,000 people across Europe, the Middle East and Africa (EMEA).

Founded in 1937 with the specific goal of making the best quality camera available to customers, Canon’s tireless passion for the Power of Image has since extended its technology into many other markets and has established it as a world leader in both consumer and business imaging solutions.  Its solutions comprise products, ranging from digital compact and SLR cameras, through broadcast lenses and portable X-ray machines, to multi-function and production printers, all supported by a range of value added services.

Canon invests heavily in R&D to deliver the richest and most innovative products and services to satisfy customers’ creative needs. From amateur photographers to professional print companies, Canon enables each customer to realise their own passion for image.

Canon’s corporate philosophy is Kyosei – ‘living and working together for the common good’. In EMEA, Canon Europe pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. Canon has achieved global certification to ISO 14001, demonstrating a world-class environmental management standard.

Further information about Canon Europe is available at: http://www.canon-europe.com/