Online Media News Release

• Canon launches its most advanced professional DLSR to date – the EOS-1D X
• The flagship model combines a newly-developed 18.1MP full-frame Canon CMOS sensor with a 61-point wide-area AF system to provide unrivalled flexibility and accuracy
• Dual “DIGIC 5+” processors provide exceptional power, speed and image quality
• Incredible 100-51200 ISO range, expandable to 204800, enables high quality shooting in extreme low light
• Newly-designed 100,000 pixel RGB metering with dedicated DIGIC 4 processing detects faces and colour with incredible levels of accuracy
• Full HD (1920x1080p) video recording with the widest range of video controls ever on a DSLR
• Tough, weatherproof  magnesium alloy body and revised shutter mechanism provide increased reliability and durability

London, UK, 18th October 2011 – Canon today announces the arrival of the EOS-1D X – its next generation professional Digital SLR (DSLR). Offering an unparalleled combination of speed, resolution and image quality, the EOS-1D X is the ultimate camera for capturing stunning images and Full HD movies. Whether shooting in the studio, the sports field, or anywhere in between, this model is ideal for virtually any professional photographer. The new model launches as the flagship in Canon’s DSLR line up – marking the 10th generation of Canon’s professional system with the most advanced EOS model ever produced.

The culmination of 40 years’ experience in developing professional cameras, the
EOS-1D X represents a new era for the EOS system and supersedes both the
EOS-1D Mark IV and the EOS-1Ds Mark III. Combining a new 18.1MP full-frame sensor, a redesigned autofocus (AF) system and powerful new metering technology with new dual “DIGIC 5+” processors, this camera has been designed to offer unparalleled usability and image quality – ensuring any scene is captured with greater accuracy and speed than ever before.

Setting new standards
The EOS-1D X offers a comprehensively-upgraded specification that’s packed with new technologies. A newly-developed full-frame 18.1 Megapixel CMOS sensor offers exceptional flexibility, allowing photographers to shoot a wider range of scenes and subjects in high resolution. Redesigned architecture offers an incredible ISO range of 100-51200, expandable up to 204800, while dual “DIGIC 5+” processors offer a 2-stop improvement in noise performance – making it easier to capture outstanding quality, low noise images, even in extreme low-light conditions.

The new 61-point wide-area autofocus system offers even greater sensitivity, delivering increased precision and speed. With 41 cross-type points, including five dual cross-type points, the camera’s AF system offers unsurpassed accuracy across the frame, while new AF pre-sets are specifically designed for shooting common challenging subjects – providing exceptional reliability in notoriously difficult shooting situations.

The EOS-1D X also features a newly-designed RGB metering system, providing incredible levels of accuracy. A 100,000 pixel RGB metering sensor is linked to the AF system and powered by its own dedicated DIGIC 4 processor, detecting faces and colour to ensure correct exposure levels and improved AF tracking, even when shooting the most challenging of scenes.

Extreme power
Powered by next-generation processing technology, the EOS-1D X is the first-ever camera to feature dual “DIGIC 5+” processors. Offering performance up to three times faster than standard DIGIC 5, each processor is designed to manage huge levels of image data while simultaneously reducing image noise. In combination with the sensor’s 16-channel read-out, the dual processors enable full-resolution continuous shooting up to 12fps with 14-bit A/D conversion and full camera operation – the fastest of any DSLR currently available[1]. A super high-speed mode extends the shooting speed to 14fps[2], while a new shutter and mirror mechanism reduces shutter lag and mirror bounce, delivering consistently high performance when shooting at high speed.

The film-maker’s DSLR
The EOS-1D X is ideal for all professionals who want to exploit the EOS system’s extensive selection of lenses and accessories – whether shooting stills or HD movies. Users can record Full HD (1920x1080p) movies from the full-frame sensor with a full range of manual settings to control exposure, focus and frame rate[3], while sound levels can also be displayed and adjusted on the LCD screen, ensuring complete control over every aspect of a shoot.

Thanks to the power provided by the dual “DIGIC 5+” processors moiré artefacts are also reduced, while EOS Movie now offers longer recording options, automatically creating a new file once the 4GB file limit has been reached. A new intra frame video codec also maintains the highest possible video quality, limiting compression of image data so users retain increased levels of information for post-production editing.

Designed for professionals
The EOS-1D X offers a carefully revised version of the classic EOS-1 series design, with larger, more tactile buttons that make it easier for users to control settings – even in extreme conditions where gloves are required. Two multi-controllers and a touch-sensitive control wheel, for use in movie mode, make it easier to change settings, while a range of customisable function buttons allow users to set-up the camera to suit their individual needs by allowing shortcuts to the features and pre-sets they use most.

A 100% viewfinder makes framing each scene easy, while intelligent viewfinder functionality instantly adds a grid display when required. A large, 8.11cm (3.2”) Clear View II LCD screen offers a 1040K-dot resolution, and the anti-reflective structure prevents light reflections or glare when viewing images in bright conditions. A hardened glass cover also provides resistance to knocks and scratches commonly picked up while shooting on the move.

The menu system also features a comprehensively redesigned user interface, incorporating Help functions to make camera operation faster, clearer and easier. Additionally, a new dedicated AF tab allows photographers to access and customise AF pre-sets for common shooting situations or subjects, allowing users to concentrate on capturing the moment without the need to constantly adjust camera settings.

Built to last
The EOS-1D X offers a highly durable body, constructed from high-grade magnesium alloy that provides protection against both the elements and the knocks of everyday use. The latest implementation of Canon’s EOS Integrated Cleaning System also uses technology adopted from Canon lenses, using wave-based vibrations similar to that of Ultrasonic Motors to shake dust and dirt from the sensor even more effectively.

An enhanced shutter mechanism also provides extended durability, providing 400K shutter cycles so photographers can rely on their camera to meet the challenge of repeated, demanding shoots. The EOS-1D X also features Canon’s protective sealing around the controls and cover seams, making the camera dust and water-resistant when combined with Canon’s range of weather-resistant EF lenses – perfect for shooting in a range of weather conditions.

Enhanced connectivity also ensures photographers can send images to picture desks or studios quickly and securely. An integrated gigabit ethernet port provides a fast, reliable way to transfer images from on-location events or in a studio, without the need for an adaptor.

The EOS System – unrestricted creativity
As part of the award-winning EOS System, the EOS-1D X is compatible with the world’s largest selection of lenses, Speedlite EX flash units and an extensive range of accessories. The ideal upgrade for existing EOS-1D Mark IV and EOS-1Ds Mark III users, it’s also compatible with numerous EOS accessories, allowing the new body to seamlessly join any existing EOS-1 series kitbag.

In addition, launching alongside the EOS-1D X is the new WFT-E6 – a new, compact WiFi transmitter designed for transferring images when a wired connection isn’t available. Supporting the 802.11n WiFi standard and offering Bluetooth support for connectivity to external GPS devices, the WFT-E6 offers secure transfer of images and video to an FTP server, or the ability to display content on a compatible screen over a DLNA[4] connection.

The EOS-1D X will also be compatible with a new GPS receiver – the GP-E1. Enabling users to add location information to EXIF data and geographically track the progress of travelling shoot, the GP-E1 is particularly useful for wildlife or location-based photographers who may need to record the location of a scene for future reference.

Canon EOS-1D X – key features

• 18.1 MP full frame CMOS sensor
• Up to 12fps and 14fps shooting
• 100-51200 ISO, up to H:204800
• 61 point AF system
• 100,000 pixel RGB AE metering with DIGIC 4
• Full HD 1080p EOS movie
• Dual “DIGIC 5+” processors
• Clear View II 8.11 cm (3.2”) 1040K-dot LCD
• Ethernet port

Quote
“The EOS-1D X is the ultimate camera for all types of photographer” said Kieran Magee, Professional Marketing Director, Canon Europe. “Professionals often shoot in fast-paced, high pressure situations, and the EOS-1D X provides the features and performance they need. We’ve carefully listened to the needs of professionals and created a versatile, powerful camera that will meet the requirements of more photographers than ever before.”

- ENDS -

Client Contact:
Siobhan Gaffan
Canon Europe
t:+44 (0)20 8588 8426
e: Siobhan.Gaffan@canon-europe.com

About Canon Europe
Canon Europe is the regional sales and marketing operation for Canon Inc., represented in 116 countries and employing over 11,000 people across Europe, the Middle East and Africa (EMEA).

Founded in 1937 with the specific goal of making the best quality camera available to customers, Canon’s tireless passion for the Power of Image has since extended its technology into many other markets and has established it as a world leader in both consumer and business imaging solutions. Its solutions comprise products, ranging from digital compact and SLR cameras, through broadcast lenses and portable X-ray machines, to multi-function and production printers, all supported by a range of value added services.

Canon invests heavily in R&D to deliver the richest and most innovative products and services to satisfy customers’ creative needs. From amateur photographers to professional print companies, Canon enables each customer to realise their own passion for image.

Canon believes that considering the interests of society and the environment is an integral part of good business practice. This is embodied in its corporate philosophy Kyosei - ‘To live and work together for the common good’.
 
Further information about Canon Europe is available at:
www.canon-europe.com

[1] According to Canon research. Correct as of September 2011
[2] JPEG format only
[3] 1920 x 1080: 30 (29.97), 25, 24(23.976) frames per second, 1280 x 720: 60 (59.94), 50 fps, 640 x 480: 30 (29.97), 25 fps
[4] Digital Living Network Alliance