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Core Facts

• Canon launches its highly anticipated addition to the EOS range – the EOS 5D Mark III
  
• The EOS 5D Mark III builds on the exceptional performance of the legendary EOS 5D Mark II and offers professional photographers greater speed, resolution and creative flexibility
  
• A newly-developed 22.3MP full-frame Canon sensor offers the optimum balance in resolution for shooting stills and Full HD movies
  
• An impressive ISO range of 100-25,600, expandable to 102,400, enables photographers to capture crisp, high quality pictures, even in extreme low-light conditions
  
• The advanced 61-point AF system, features 41 cross-type points and five dual cross-type points – giving photographers greater accuracy across the frame
  
• Photographers can shoot Full HD movies with variable frame rates ranging from 24fps to 50/60fps
  

London, UK, 2nd March 2012 – Canon today announces the latest addition to its world-famous EOS range with the launch of the new EOS 5D Mark III. The EOS 5D Mark III builds on the performance of the legendary EOS 5D Mark II, offering improved speed, greater resolution, enhanced processing power and extended creative options for both stills and Full HD movies – providing unparalleled artistic freedom for the most demanding photographers.
Incorporating feedback from photographers worldwide, the EOS 5D Mark III offers improved performance in virtually every area. A new 22.3 Megapixel (MP) full-frame sensor offers the ideal balance of resolution for stills and HD movies and up to 6 frames per second (fps) shooting, whilst a 61-point AF system and 63-zone metering provide greater speed, flexibility and accuracy. Powered by the latest DIGIC 5+ processing technology, the EOS 5D Mark III also features enhanced video functions, offering improved image quality alongside greater audio control – redefining creative possibilities for photographers and amateur videographers alike.
Enhanced performance
With its comprehensively upgraded specification, the EOS 5D Mark III is the ideal tool for the growing number of photographers shooting both stills and movies. It incorporates a number of the features launched with Canon’s revolutionary EOS-1D X, providing vastly improved performance, flexibility, handling and durability.
The camera’s newly-developed 22.3MP full-frame sensor provides increased resolution and finer detail, enabling the capture of a wide range of scenes, from sweeping landscapes to beautiful portraits. Higher speed continuous shooting also offers expanded creative possibilities. With an increased 8-channel read out, the camera comfortably handles a maximum full resolution speed of up to 6fps in bursts of 18 RAW images or over 16,000 JPEGs[1], without the need for additional accessories. Additionally, the sensor’s advanced architecture offers a huge native ISO range of 100-25,600, expandable to 102,400, making it possible to capture clean, high quality pictures, even in extreme low-light conditions.
The EOS 5D Mark III utilises the same 61-point wide-area AF system as the flagship EOS-1D X, providing exceptional sensitivity, precision and speed. One of the most advanced AF systems currently available, it features an impressive 41 cross-type points and five dual cross-type points, providing unsurpassed accuracy across the frame. The customisable AF pre-sets introduced in the EOS-1D X are also available, helping the capture of traditionally challenging subjects, and providing additional reliability in situations where subject movement can be unpredictable.
Highly accurate exposures are provided by Canon’s acclaimed iFCL metering system, which incorporates a 63-zone Dual-Layer sensor linked to each point of the AF system. Focus information gathered from the AF system is analysed alongside colour and luminance signals measured by the metering sensor itself, enabling the EOS 5D Mark III to deliver consistently accurate skin tones and excellent results in a wide range of shooting situations.
Creative performance without compromise
The EOS 5D Mark III features Canon’s latest DIGIC 5+ image processor, which powers a range of new functions without affecting the camera’s performance. 14-bit A/D conversion provides smoother tonal gradation and transitions between colours, while in-camera HDR shooting combines three different exposures and allows one of five preset tone maps to be applied, enabling photographers to capture all the detail in high contrast scenes. With in-camera RAW processing and editing capability, photographers also have the option to immediately begin post-processing their images while still on a shoot.
The increased power of DIGIC 5+ also enables a range of tools which contribute to higher image quality. Lens peripheral illumination correction, Lens chromatic aberration correction (lateral and axial) and high ISO noise reduction are all performed in-camera without affecting performance, allowing photographers to continue shooting without any camera lag. Additionally, in-camera image rating via a dedicated button makes it easy for photographers to organise images ahead of post-production.
The EOS 5D Mark III features a new Creative Photo button, which enables users to quickly select Picture Styles and capture multiple exposures, as well as offering direct access to the HDR shooting mode. In playback, pressing the Creative Photo button displays a new comparative playback function, displaying two images side-by-side to allow photographers to view, magnify and compare the quality of different exposures mid-shoot.
For situations where photographers want to avoid being noticed, such as weddings, the EOS 5D Mark III also features a new silent shooting mode that dramatically reduces the sound of the shutter and mirror, ensuring they can work quietly in the background. A continuous silent mode is also available, enabling photographers to capture faster-moving subjects without attracting attention.
Next generation EOS Movies
The EOS 5D Mark III builds on the reputation of the EOS 5D Mark II, with a range of new features introduced following feedback received from photographers to provide even better Full HD video performance. As well as offering the depth-of-field control loved by video professionals, the new full-frame sensor combines with the vast processing power of DIGIC 5+ to improve image quality by virtually eradicating the presence of moiré, false colour and other artefacts. The addition of a movie mode switch and a recording button also offers greater usability, enabling videographers to begin shooting immediately when movie mode is engaged.
Additional movie functions include manual exposure control and an enhanced range of high bit-rate video compression options, with intraframe (ALL-I) and interframe (IPB) methods both supported. Variable frame rates range from 24fps to 60fps, and the addition of SMPTE timecode support provides greater editing flexibility and easier integration into multi-camera shoots. Users can also check and adjust audio during recording via the camera’s Quick Control screen and a headphone socket enables sound level monitoring both during and after shooting. Enhanced processing power provided by DIGIC 5+ also makes it possible to conveniently trim the length of recorded movies in-camera.
Professional build, easy operation
The EOS 5D Mark III has been built to offer photographers easy-handling and robust build quality. Its lightweight, high-grade magnesium body offers advanced weather proofing for protection against the elements, while the construction of the shutter has also been reinforced, with 150,000-cycle durability making it ideal for repeated, everyday use. An enhanced version of the Intelligent Viewfinder featured in the EOS 7D offers approximately 100% coverage, as well as an on-demand grid display via the built-in transparent LCD.
The same reinforced 8.11cm (3.2”) Clear View II LCD screen as used by the EOS-1D X provides high quality framing and playback in all conditions. 1,040k-pixels provide the resolution to accurately check image sharpness and focus, while the gapless structure design introduced with the EOS-1D Mark IV prevents reflections and protects against dust or scratches. A headphone socket and locking mode dial have been included, while the inclusion of a UDMA 7-compatible CF card slot plus an SD card[2] slot enables shooting to both cards simultaneously, auto switching when the one in use becomes full and the option to copy images from one card to the other in-camera.
Digital Lens Optimizer – new in Digital Photo Professional v3.11
The EOS 5D Mark III comes complete with the most advanced version of Digital Photo Professional (DPP) yet – Canon’s free, in-box software enabling high-speed, high quality processing of RAW images. New in DPP v3.11 is Digital Lens Optimizer – a revolutionary new tool designed to drastically improve image resolution.
Digital Lens Optimizer precisely imitates lens performance, with a series of complex mathematical functions replicating each stage of the journey of light through the optical path. Using this information Digital Lens Optimizer can correct a range of typical optical aberrations and loss of resolution caused by a camera’s low pass filter, by applying an inverse function to each shot to take the image nearer to how the scene appears to the naked eye. This creates exceptionally detailed, high-quality images with highly manageable file sizes, providing photographers with maximum image quality and greater flexibility.
EOS System compatibility
As part of the EOS System, the EOS 5D Mark III is immediately compatible with over 60 EF Lenses, including the EF 24-70mm f/2.8L II USM – the new, essential wide-angle zoom lens from Canon’s famous L-series. The camera is also compatible with a newly-announced range of accessories designed to offer extended creativity, including the Speedlite 600EX-RT – a high performance TTL flash with wireless radio connectivity. Additionally, the new Battery Grip BG-E11 offers greater handling flexibility alongside the ability to double the camera’s battery life.
Quote:
Kieran Magee, Marketing Director, Professional Imaging, Canon Europe:
“The EOS 5D Mark III represents a big step forward for the EOS 5D series. The EOS 5D Mark II is an exceptional camera and we’ve listened carefully to feedback from its passionate community of users to improve performance in every area. This camera has been designed to meet virtually any creative challenge – it’s faster, more responsive and features the tools to adapt to everything from studio photography to creative videography, while producing results of the highest quality.”
Canon EOS 5D Mark III – Key features:

• 22.3 Megapixel full-frame sensor
  
• 61-point autofocus
  
• Up to 6fps continuous shooting
  
• Native ISO 100-25,600 sensitivity
  
• Full HD video with manual control
  
• 14-bit DIGIC 5+ processor
  
• Enhanced Weather sealing
  
• 8.11cm (3.2-inch) 1,040,000-dot screen
  
• HDR mode with presets
  

- ENDS -
About Canon Europe
Canon Europe is the regional sales and marketing operation for Canon Inc., represented in 116 countries and employing over 11,000 people across Europe, the Middle East and Africa (EMEA).
Founded in 1937 with the specific goal of making the best quality camera available to customers, Canon’s tireless passion for the Power of Image has since extended its technology into many other markets and has established it as a world leader in both consumer and business imaging solutions. Its solutions comprise products, ranging from digital compact and SLR cameras, through broadcast lenses and portable X-ray machines, to multi-function and production printers, all supported by a range of value added services.
Canon invests heavily in R&D to deliver the richest and most innovative products and services to satisfy customers’ creative needs. From amateur photographers to professional print companies, Canon enables each customer to realise their own passion for image.
Canon believes that considering the interests of society and the environment is an integral part of good business practice. This is embodied in its corporate philosophy Kyosei - ‘To live and work together for the common good’. 
Further information about Canon Europe is available at:
www.canon-europe.com
[1] When used with UDMA 7 certified cards
[2] Compatible with SD, SDHC, SDXC cards and Eye-Fi connected functions

Core Facts

• Canon launches its most advanced digital still compact camera to date – the PowerShot G1 X
  
• The PowerShot G1 X is perfect for professional photographers looking for DSLR-levels of image quality and control in a compact, portable body
  
• New flagship compact combines a large 14.3 MP Canon CMOS sensor based on EOS technology with powerful DIGIC 5 processing and enhanced maximum ISO of 12800
  
• Exceptional 28mm wide-angle 4x optical zoom lens with 4-stop Image Stabilizer with Intelligent IS delivers crisp, vivid shots every time
  
• Full Manual Control, 14-bit RAW shooting and DPP compatibility offers professionals and advanced amateur photographers expert control
  
• 7.5 cm (3.0”) vari-angle LCD and optical viewfinder offer versatile shooting in almost any situation
  
• Record Full HD (1080p) movies with stereo sound and 4x optical zoom
  

London, UK, 9th January 2012 – Canon today introduces the PowerShot G1 X – a revolutionary new compact camera with a large CMOS sensor, designed to produce DSLR levels of image quality and control in a highly portable metal body. Created for professional and serious photographers, the PowerShot G1 X creates a prestigious new category at the top of Canon’s legendary G-series line-up, and redefines the performance achievable from a compact camera.
A high-quality camera in its own right or the perfect complement to a professional DSLR, the PowerShot G1 X combines EOS sensor technology with DIGIC 5 processing power, a new precision Canon lens and extensive manual control – creating the finest compact camera Canon has ever produced. Designed to be highly portable, the PowerShot G1 X features a zoom lens which retracts into a discreet, robust metal body, providing photographers with an unimposing camera that delivers high quality images and superior handling.
Professional levels of image quality
Incorporating Canon-developed technologies and expertise trusted by professionals worldwide, the PowerShot G1 X offers a level of image quality previously only possible with a Canon DSLR. It’s Canon’s first compact camera to feature a large, 4:3 aspect, 14.3 Megapixel CMOS sensor measuring 18.7mm x 14mm – similar in height to the APS-C sensors used within EOS DSLR models. Featuring the same pixel size and structure as the EOS 600D, and a surface area approximately 6.3 times larger than the sensor in the acclaimed PowerShot G12, it provides DSLR image quality in a body small enough to carry anywhere.
The increased sensor size allows photographers to have greater control over the depth of field, with more potential to creatively and artistically isolate a subject from its background. Improved dynamic range enables users to accurately capture shadows and highlights within the same frame, while the 14.3 Megapixel resolution allows for the output of large-sized prints, or permits images to be cropped for more powerful compositions.
The PowerShot G1 X also features a range of benefits that result from the advanced CMOS sensor technology developed within Canon’s EOS range. On-chip noise reduction ensures images are clear, even at high ISO speeds, while a 4-channel read-out provides high speed image capture – ensuring fast, responsive performance in all conditions.
Combining the large sensor with the DIGIC 5 image processor, the HS System in the PowerShot G1 X sets new standards for low-light performance, with a maximum full-resolution ISO range of 100 to 12800 – a level never before seen in a Canon compact. Photographers can shoot using the ambient light in even the darkest of conditions, capturing natural shots with incredible detail and low noise – providing a powerful basis for low-light photography.
Precision lens technology
Developed using the same design, manufacturing and quality processes as the world-renowned Canon EF lens range, the lens in the PowerShot G1 X is built to achieve professional levels of image quality. Utilising Ultra high refractive index Aspherical (UA) elements and precision glass moulding technology, the lens achieves both a compact size and pin-sharp clarity for the most discerning of photographers. The lens retracts compactly into the camera body while offering a flexible 4x optical zoom range of 28mm – 112mm, giving photographers the option to use the zoom creatively and change the framing and perspective of their shot. A 6-blade aperture also combines with the large-sized sensor to produce beautiful background blur.
To help ensure optimum image quality and Full HD movie clarity, the lens features a 4-stop optical Image Stabilizer (IS), allowing photographers to shoot in darker conditions and use shutter speeds up to four stops slower than would be possible without IS. The optical Image Stabilizer is supported by Intelligent IS which analyses the focal length, focal distance and type of camera movement and applies the most appropriate Image Stabilizer mode[1]. For example, when a panning motion is detected, Panning IS is activated and stabilises in only one direction for more artistic capture of movement across the frame. Hybrid IS technology is also included to capture macro subjects without the blur associated with shift camera shake.
The lens also includes an in-built 3-stop Neutral Density (ND) Filter, permitting the use of wider apertures in bright light to achieve a shallower depth of field, or to use slower shutter speeds to intentionally blur motion.
Extensive control
Following on from the control historically offered by the PowerShot G-series, the PowerShot G1 X offers Full Manual Control with shooting mode and exposure compensation dials for quick and intuitive access to a range of settings. For maximum control over the final image, the PowerShot G1 X fits seamlessly into the EOS photographer’s workflow, supporting 14-bit RAW capture for smooth gradations and natural colours which can be fine-tuned using the supplied Digital Photo Professional (DPP) software.
Giving photographers the option to capture split-second action, the PowerShot G1 X features High-speed Burst HQ, capturing bursts of six full-resolution shots at 4.5fps to freeze fast-moving action. Alternatively, users can shoot continuously at 1.9fps right up to card capacity in JPEG format – ensuring longer sequences of action are captured.
High quality, Full HD movies
The PowerShot G1 X supports Full HD (1080p) movie capture instantly at 24fps, via a dedicated movie button. Taking advantage of the camera’s large CMOS sensor, users can experience high quality movies, even in low light conditions, with the shallow depth of field associated with a larger sensor. Additionally, the 4x optical zoom can be used whilst filming, offering versatility, while stereo sound is also captured.
Professional handling
With its robust, stainless steel chassis and compact design, the PowerShot G1 X offers professional-quality handling. A large vari-angle, 7.5cm (3.0”) PureColor II VA LCD screen allows photographers to shoot from virtually any angle or position, to get the composition they desire. The bright, high-resolution, 920k dot LCD provides a sharp, detailed platform for image framing and review, while an optical viewfinder (OVF) with dioptre adjuster gives photographers the option to shoot according to their individual style. A newly-integrated manual pop-up flash provides the option to add additional light to a scene, and, using the hotshoe, external Canon Speedlite flashes can also be used.
Advanced shooting modes
A range of advanced shooting modes are provided to assist photographers in capturing challenging scenes and situations. When shooting in very dark conditions without a tripod for example, Handheld Night Scene captures a high-speed sequence of shots, combining the data to produce one well-exposed image with minimal blur. Additionally, High Dynamic Range (HDR) mode captures scenes with a particularly high range of bright and dark tones, taking multiple exposures and combining them to deliver rich detail in shadows and highlights.
Expanded potential through accessories
Ideal for Canon EOS DSLR users, the PowerShot G1 X is compatible with a range of EOS System accessories, allowing photographers to instantly expand the potential of the camera. Canon’s EX Speedlite flash units can be used for creative lighting, while the WP-DC44 waterproof case provides protection to a depth of 40m – ideal for shooting in heavy rain or taking shots underwater – with full access to all controls. 
An optional lens Filter Adapter, FA-DC58C, also enables photographers to use a range of filters, such as a circular polariser to enhance blue skies or remove reflections. For more even lighting when shooting macro subjects, a Macro Ring Lite adapter (MLA-DC1) allows Canon’s Macro Ring Lite or Twin Lite flash units from the EOS System to be used.
Offering truly advanced levels of professional control alongside unprecedented image quality, the PowerShot G1 X is the ideal camera for professional and serious photographers who demand DSLR flexibility and quality from a compact camera.
PowerShot G1 X – key features:

• Large 14.3 MP CMOS, DIGIC 5, HS System
  
• Compact 4x zoom; Intelligent IS
  
• 7.5 cm (3.0”) vari-angle LCD; OVF
  
• Full Manual, RAW, DPP
  
• Full HD, HDMI
  
• High-speed Burst HQ
  
• Smart Auto
  
• Extensive accessories
  
• HDR mode and ND filter
  
• Optional 40m waterproof case
  

For more information on the PowerShot G1 X visit the product page here.
- ENDS -
Media enquiries, please contact:
Katie Robertson
Canon Europe
t:+44 (0)208 588 8220
e: Katie.Robertson@canon-europe.com
About Canon Europe
Canon Europe is the regional sales and marketing operation for Canon Inc., represented in 116 countries and employing over 11,000 people across Europe, the Middle East and Africa (EMEA).
Founded in 1937 with the specific goal of making the best quality camera available to customers, Canon’s tireless passion for the Power of Image has since extended its technology into many other markets and has established it as a world leader in both consumer and business imaging solutions. Its solutions comprise products, ranging from digital compact and SLR cameras, through broadcast lenses and portable X-ray machines, to multi-function and production printers, all supported by a range of value added services.
Canon invests heavily in R&D to deliver the richest and most innovative products and services to satisfy customers’ creative needs. From amateur photographers to professional print companies, Canon enables each customer to realise their own passion for image.
Canon believes that considering the interests of society and the environment is an integral part of good business practice. This is embodied in its corporate philosophy Kyosei - ‘To live and work together for the common good’.
 
Further information about Canon Europe is available at:
www.canon-europe.com
[1] Seven possible settings: Normal IS, Macro IS, Panning IS, Powered IS (in Movie mode only), Dynamic IS, Dynamic and Macro IS and Tripod Mode

core facts

• Canon Europe, world-leader in imaging solutions, held the first in a series of security roundtables attended by leading industry figures at this year’s ISF Forum
  
• In a year dominated by high profile security incidents, the debate highlighted the changing role of the CSO – from focusing on technology to information
  
• This change is underpinned by the underlying shift in business technologies, as CSOs are required to move from protecting endpoints to providing secure access to information
  
• Attended Mark Brown, Chief Information Security Officer at SAB Miller, commented: “Historically security has been all about the tech, all about the device. For me that is IT security. We (CSOs) need to elevate ourselves to being Information Security.” 
  

Other key trends highlighted during the debate include:
 
Current security protection needs evolve at a faster pace 

• Data loss and hacktivism are the two types of breach which strike fear in the hearts of CSOs, and require a different approach to security than traditional threats
  
• As the landscape evolves, CSOs need more security intelligence to help them deal with the problems of the future because right now they are still dealing with the problems of today
  
• Discussing current legislation, Quentyn Taylor, Director of Information Security at Canon Europe, said: “The problem with current cyber security legislation is that it stops at national borders, yet by definition cybercrime is trans-border. Whilst law enforcement agencies work very hard, they are used to dealing with things in the local statute book.”
  

Education is key, and must start from the ground up

• CSOs need to look beyond the traditional methods of employee training, and implement creative awareness programmes which stand a better chance of being received and remembered
  
• All areas for potential leaks need to be considered - recent Quocirca research found 70% of enterprise respondents suffered one or more accidental printing-related data breaches, an area often overlooked
  

Adrian Davis, Principle Research Analyst at the Information Security Forum, said: “Having security aware and cyber savvy staff turn up for work is great – this level of control and awareness in people means there is a solid platform for you to build on.”

London, November 4, 2011 – Canon Europe, world-leader in imaging solutions, is pleased to confirm another successful sponsorship of London Fashion Week[1] in September.
London Fashion Week is the biggest event on the British fashion calendar, drawing in more than 5,000 buyers and journalists and more than 200 UK and International designers.
As Principal sponsor of the event, Canon shared its passion for the power of image with the world of fashion, helping professional photographers capture and deliver beautiful images both on and off the catwalk. More than 350 accredited catwalk photographers attended the event in September, including professional photographers using Canon, shooting more than 68 catwalk shows across the six days.
The photographers were working in a high-pressured, busy and crowded environment, always trying to get ‘the perfect shot’. For the duration of London Fashion Week, the Canon Professional Services Photographers’ Centre provided a range of support services for all accredited photographers and videographers, carrying out 112 minor repairs, 112 lens loans, and 53 camera loans. A team of technicians was also on hand to handle any questions and give technical advice.
James Leipnik, Chief of Communication, Canon Europe, Middle East and Africa, said: “There is a natural synergy between Canon and the fashion industry, reflecting our desire to produce imaging solutions that encourage and unleash creativity. European Fashion Weeks provide great opportunities for us to give focussed support to professional photographers, many of whom are our customers.  We are proud of Canon’s long-term association with these landmark fashion events.” 
As well as being the Principal sponsor of London Fashion Week in September 2011, Canon is also a title sponsor of Milan Fashion Week and a key sponsor of Paris Fashion Week. Milan’s September event saw more than 15,000 attendees overall, including 8,000 buyers and 2,000 journalists.
- ENDS -
About Canon Europe
Canon Europe is the regional sales and marketing operation for Canon Inc., represented in 116 countries and employing over 11,000 people across Europe, the Middle East and Africa (EMEA).
Founded in 1937 with the specific goal of making the best quality camera available to customers, Canon’s tireless passion for the Power of Image has since extended its technology into many other markets and has established it as a world leader in both consumer and business imaging solutions.  Its solutions comprise products, ranging from digital compact and SLR cameras, through broadcast lenses and portable X-ray machines, to multi-function and production printers, all supported by a range of value added services.
Canon invests heavily in R&D to deliver the richest and most innovative products and services to satisfy customers’ creative needs. From amateur photographers to professional print companies, Canon enables each customer to realise their own passion for image.
Canon believes that considering the interests of society and the environment is an integral part of good business practice. This is embodied in its corporate philosophy Kyosei - ‘To live and work together for the common good’.
Further information about Canon Europe is available at:
www.canon-europe.com
-Ends-
[1] London Fashion Week ran from 16-21 September 2011